In the past decade, goods and services have gone through monumental changes in order to suit the ever-changing demands of consumers. Gone are the days where one had to run from pillar to post in order to fulfill various needs like posting letters, booking tickets, shopping and more. From simple items like groceries to exclusive, customized shopping, salon experience everything is now available on the doorstep with just the click of the button. Brands have always been a step ahead in anticipating the future possible needs of their consumers and have successfully managed to understand the needs in order to deliver tailor made services to rake in huge profits. But in this race of catering to the general audience, many forget the untapped market and rather fail to realize that unconventional services are very much required for people for whom the regular ones don’t serve any good use. Often the pressure to deliver kills the energy and many brands succumb to this pressure becoming victims of challenges, failing to ensure a personal touch to the needs of customers. To go beyond the norm and think out of the box, to have a personal touch making the brand more than just a regular service is what is demanded by the world today.

Ezymov, India’s first wheelchair taxi service which has managed to overturn this challenge threads on the same path with the aim of providing ultimate care and comfort to the physically challenged people. The general idea regarding people with mobility restrictions is always draped with layers of sympathy and pity but Ezymov’s motto is to change this scenario and instead like to portray themselves as empathisers. Their mission is to provide utmost safe and reliable accessible transport service for people suffering from mobility issues and make them "Travel with Dignity." Instead of cramming them in regular modes of transport, Ezymov’s fleet of customized vehicles are designed to provide comfortable, distress free travel by understanding their needs. With a special sensitization training programme for drivers, they are equipped with etiquettes and techniques which help them ensure a smooth experience for their passengers. Latest hydraulic lifts and the safest 4 point wheelchair restraint system are some of the special services available internationally which have been brought to India by Ezymov.

Keeping up with the current times, going digital has become an evitable move for every brand, therefore, the plans to revamp their online presence is in the process. Therefore, with the help of Senseware Digital Agency, the goal of a refreshed digital space is on their cards which will enable them to continue this noble cause with renewed vigor and efficiency.